How enrichment works

Enrichment lets you automatically fetch public profile data from Instagram, YouTube, and TikTok — and fill it directly into your campaign table.

How to use enrichment

1. Open a campaign and select the influencer rows you want to enrich
2. Click the Enrich button in the selection toolbar
3. Choose the source column containing social handles
4. Select which data fields to fetch and map them to your campaign columns
5. Click Start Enrichment

Available data by platform

Instagram

• Username, bio, email, external URL
• Follower count, verified status
• Average views, median views (from recent Reels)
• Average likes, average comments
• Engagement rate

YouTube

• Channel handle, description, email, country
• Subscriber count
• Average views, median views (from recent videos)

TikTok

• Username, bio, email, external URL
• Follower count, verified status
• Average views, median views (from recent videos, excluding pinned)
• Average likes, average comments
• Engagement rate

FAQ

Where does the email address come from?

Email addresses are extracted from publicly visible sources — Instagram bios, YouTube channel descriptions, or TikTok bios. If the influencer hasn't listed an email publicly, this field will be empty.

How is engagement rate calculated?

Engagement rate = (average likes + average comments) / followers × 100, based on the most recent content (up to 5 posts). YouTube does not include engagement rate — only view-based metrics are available.